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Website Brief Template: What to Define Before Design
A practical website brief covering the business, audience, offer, conversion goal, page architecture, proof, brand direction and technical requirements.
A practical website brief covering the business, audience, offer, conversion goal, page architecture, proof, brand direction and technical requirements.
Checklist
- What does the business sell?
- Who is the primary audience?
- What problem are they trying to solve?
- Why should they choose this business?
- What is the primary conversion action?
- What proof reduces risk?
- What pages are required?
- What search topics should the site cover?
- What should the brand feel like?
- What should the website never look like?
How to use this
Work through the list before launch, document the decisions and use the answers as the brief for design, development and optimization. Revisit the checklist after the site is live because performance data often reveals what needs to change next.