ErrandMedia resource

Build an AI Agency Before You Build the Website

A framework for assigning specialist AI roles to research, strategy, copy, UX, design, development, SEO/GEO and QA.

A framework for assigning specialist AI roles to research, strategy, copy, UX, design, development, SEO/GEO and QA.

Checklist

  • Researcher: understand the category
  • Strategist: define positioning and offer
  • Brand Lead: define identity and voice
  • Copywriter: build the message
  • UX Designer: design the customer journey
  • Creative Director: set the visual standard
  • Developer: build the working website
  • SEO/GEO Specialist: improve discoverability
  • QA Reviewer: score and improve the output

How to use this

Work through the list before launch, document the decisions and use the answers as the brief for design, development and optimization. Revisit the checklist after the site is live because performance data often reveals what needs to change next.

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